Whitwam is a 20 year veteran of the marketing communications business, particularly in Asia. A fluent Mandarin speaker, Bryce is one of Asia's pioneers of non-traditional advertising, specializing in retail communications, brand activation and promotions. He's held various positions in the communications industry starting with AC Nielsen, moving to starting up RTC's office in Hong Kong. In 2000, Whitwam moved to the advertising business holding a regional position with Lowe & Partners in Thailand before moving to Shanghai in 2005 with Ogilvy and later joining Nitro Advertising in Shanghai. Currently Bryce is Managing Director of Wunderman China, based in Shanghai.