Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is currently the Head of Department Tourism and Hospitality and Director of the eTourism Lab at Bournemouth University in England. Dimitrios is also the immediate past President of the International Federation for Information Technologies in Travel and Tourism (IFITT). In 2009 he led Bournemouth University successfully through the UNWTO.TedQual Certification Process and is the BU representative to the United Nations World Tourism Organisation. In recognition of his contribution, he was elected in August 2009, as a member of the International Academy for the Study of Tourism.